How to Blog Without Breaking the Law

6 Important Legal Issues Bloggers Need to be Aware of

Whether you write about your financial services or your travel destinations, you want current and potential clients or followers to find your website, get all the info they need and choose you over your competitors.

Regardless of the size of your audience or the type of information your website provides, you need to stay informed if you want to avoid legal issues for bloggers.

What you say online can be used against you!

Here are 6 ways bloggers can stay on the right side of the law:

1. Disclose any material relationship with a brand or advertiser.

Don't pretend that you're not being paid to write a branded post or talk about a new product.

Some examples of products or services you should disclose in a related article include:

• Free tickets to a game or concert

• Products or services you've been asked to review

• Gifts from companies

In addition to helping you blog without breaking the law, disclosure also help you build and maintain trust with your audience - it makes good sense all around.

2. Avoid making promises.

You're bound by law to talk about what people can generally expect rather than to make outrageous claims. You can't tell people they're going to lose 10 pounds overnight by drinking a brand's tea or look 15 years younger by using a special cream.

It doesn't work to put a "results not typical" disclaimer in the fine print, either. In most cases the company will be the defendant of a consumer-driven class-action suit, but you could still be singled out by unhappy clients or even named in a lawsuit.

3. Understand copyright laws.

These protect the original creator of a work - from text and images to audio clips. Many bloggers have gotten in big trouble for using content on blogs that they didn't create and didn't ask permission to use.

Your best bet when it comes to finding images, audio and video content is to look for sources that provide royalty-free licensed works or works licensed with Creative Commons licenses.

4. Know the specific laws around your business.

For example, if you're an attorney, it's essential to know that from a legal standpoint, giving advice online is considered practicing of law.

Only a licensed attorney may give legal advice, and he or she must have formed an attorney-client relationship with whomever they're giving it to. You'll need to give your website visitors information that solves their problems without it coming across as legal advice.

5. Respect privacy.

You're not allowed to capture private information about visitors and share or sell that info to a third party unless you have permission. If you do collect data about your audience in any way, you need to let them know in your Privacy Policy.

If you're going to send an email newsletter, make sure you ask people before sending them anything. Also, give them a way to opt-out on every email. Canada's Anti-Spam Law (CASL) and the UK's GDPR makes it the law to do so or potentially face financial consequences.

6. Watch what you say.

Many site owners write content around their personal experiences and opinions. However, if you publish untrue information about anyone or anything that could negatively affect a reputation publicly, you could be sued for libel.

If you don't have concrete proof that the negative info you're publishing is 100% true, don't publish it.

Ignorance isn't a viable defense when it comes to legal issues for bloggers. No matter what your area of expertise is, it's your responsibility to learn and follow the rules in order to blog without breaking the law.

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit http://www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Article Source: http://EzineArticles.com/10068506

5 Ways To Get Your Blog Posts Working Harder

Sometimes, coming up with new content ideas is difficult. You know Google and the other search engines reward consistently delivered, fresh content. This can be a tough situation when the old noggin is not cranking out ideas for new content.

Fortunately, you are probably sitting on a goldmine of new traffic right now... your old blog posts.

You can simply repurpose your current posts to make them fresh, giving you new traffic bait without a lot of time and trouble. One huge benefit here is speed. It takes nowhere near the time to rework your old blog posts that it does to create new ones.

The following 5 practices are methods that successful bloggers use to create more traffic, without creating totally new content.

1. Link To Other Posts and Pages On Your Blog

Google's spiders love internal links. This is when you link from one page or post of content on your site to another. This simple trick can keep readers on your site longer, alerts your readers to relevant content and also increases the average amount of time each visitor spends on your blog. All of those things are great for SEO, meaning more free organic traffic.Why not just change the title? This is only recommended on posts that you think may be under-performing. There is no need to change something if it isn't broken.

3. Share Your Popular Blog Posts On Social Media

It doesn't matter how old they are. Your most popular blog posts are popular for a reason. Each month, get them back out there in the social media trenches where they can go to battle for you.

4. Lengthen Short Posts

Did you know that posts of 1,500 words or more drive more traffic than shorter posts? This is free, generic traffic you don't have to pay for. Beef up the length of your current shorter posts, making them value-rich as you do so.

5. Improve The Readability of Your Posts

No one likes to read a huge block of text. Break up your content. Add sub-headers. Use underlining, italics, bulleted lists, images and video to make an old, stale blog post fresh and enjoyable.

Are you are ready to be a better blogger? Discover 21 different one-a-day tasks and activities for getting more traffic, more prospects, more customers and more sales. Download my free checklist, 21 Days To A Better Blog, at  https://jonallo.com/better-blog

Article Source: http://EzineArticles.com/10056167

How To Bring Your Blog Up To Date

Many blogs are full of distractions like sidebars, advertisements, and too much information. This can distract an audience from engaging in the way that is the most effective for you to build your list, grow your brand, and make more money.

So how can you improve your blog?

Use a Modern Theme

If you use self-hosted WordPress for your blog, you can easily update your theme to be one of the more modern minimalist themes. These take out distractions and make it easier for your visitors to read the blog and act when you call them to do so.

Improve Navigation

The truth is, your navigation should be minimal too. You don't need to have huge drop-down menus or a bunch of different things to click on. You can have top navigation that gets the visitors to where you want them to go, and then leads them to the rest via in-content links, links to like content under blog posts, and other ways that work better than sidebar content.

A CTA in the Header

Putting a CTA (Call To Action) in the header of your blog page to capture email list sign-ups is an effective way to create a header that gets attention. You can also use this area to mention the most important content that is on your blog to direct visitors where you want them to go.

Create a Complete Footer

Even though you want the top navigation to be limited, you can create full navigation in the footer. It's a great place to put everything that people might go looking for, such as copyright information, related sites, contact information, a link to a sitemap, and more.

Add Widgets That Are Useful

If your sidebars stay the same, people ignore them. But if you use a widget, that will enable you to show popular posts, comments, breaking news, and maybe featured sales that will get their attention more.

Add a Slider

Another way to present more information is to use a slider that features your best blog posts across the top. That way your viewer doesn't have to search around; they see what's best right up front. This, combined with in-content links, and under posts recommended content, can keep your visitors on your site longer.

Improve Images

Update images on older blog posts while updating the information in the content. By doing so, you are making your blog look more modern. You're bringing back attention to the older content by updating it too.

As you conduct the updates, just do one new thing at a time rather than everything at once. You can improve the blog content and images, then update them, change the colors, and improve the navigation over time so that it doesn't confuse your visitors. You want to maintain your branding so they know it's yours.

Are you are ready to be a better blogger? Discover 21 different one-a-day tasks and activities for getting more traffic, more prospects, more customers and more sales. Download my free checklist, 21 Days To A Better Blog, at https://jonallo.com/better-blog

Article Source: http://EzineArticles.com/10110102

Getting More Traffic to Your Website or Blog

There is a very common question that anyone who has a website or a blog has and this has to do with getting more leads and even traffic. There are many options that are being offered today to get rock solid traffic, and sometimes you can even make money while you are at it.

Creating more value for the prospective target

This is a great question that you should ask yourself. Value can be defined as a resource. This could be an article, a video or even a blog that is aimed at solving problems. The prospects are people who are more likely to work with the business and even sell the products as well. You need to make the offers more attractive to the prospective customers to encourage them to buy.

If you have some capital

If you can, you should invest in the business. You could hire a coach who has the kind of success that you may have always desired. This can have a great impact on your lifestyle and your life too.

You also need to learn more about the per click kind of advertising. You can use social media and use the available online courses that can help you apply this successfully to your blog or website.

You should also take time to invest in some long-term decisions. Take your time to strategize. It may not pick as quickly as you would like but the time taken to build your business will be very worthwhile in the end.

If you do not have any capital

You can try making money from the people that you want to emulate. You can achieve this through network marketing or use affiliate sales and programs. There are up lines that can offer some free coaching if you prove to be serious.

You need to create content every day. This should always be value driven by the target prospects. This will keep them interested and fully engaged at all times.

You also need to reach out to the market and to people in the social media platforms as well as on the offline meetings. If you are not conversant about prospecting, there are available resources that can prove helpful online. When you follow the plans well and diligently, you will be able to get waves of rock-solid traffic eventually. You will notice that your sales and leads will grow quite a lot as you follow the steps.

The best thing about using solid traffic is the fact that this is usually real people who are hyperactive responsive and they can show interest in hearing more about what you offer. When you have the best traffic source, you can access a large inventory that guarantees consistency and quality. With the best providers, you simply place the order and then let them take care of the conversions and the traffic. Optimization is very important in such a case. Having a great traffic source can work really well for you and your business.

Solo Ads have often been advertised as the best way to get leads and conversions to your site or blog. However, there is much more to learn about this. Best traffic source is backed by traffic and media buying experts, who have a lot of experience in the marketing industry. An igneous system allows them source traffic from different channels offering you great success.

Article Source: http://EzineArticles.com/9839368

A Brief Guide To Blogging For Beginners

If you want to start a blog, you're not alone, many people start blogs hoping to be able to earn money on the side, bring more feet into the door of their bricks and mortar business, or even replace their employment. Whatever your goals, there are some tried and true tips to create a successful blog.

Define Your Goals

It's important that you understand what your goals are for the blog. Some potential goals are to teach your clients, to get the word out about your services and / or products, or to create a niche blog that earns money through promotion of products. What are your goals? They should be written down and well defined. If you have a real goal to reach you'll be able to get there easier if you can name it.

Choose a Niche

You want to pick a well-defined niche. Narrow down the niche to a microcosms so that it's easier to choose the topics that you'll blog about. If your niche is very focused you'll also be able to create blog posts and articles better. You'll be able to be more focused on the type of content you create as well as be able to monetize it easier.

Monetize It

Once you get a good amount of content on your blog it's time to think about how you will monetize it. Stick to just a few products and don't overwhelm your viewers with too many advertisements. A nice mix of affiliate products and your own products usually works well. Ensure that each of your products are very focused on your niche.

Know Your Audience

It's very important that you know exactly who your audience is. You should be able to actually create a profile of an audience member. Who are they, what do they do for a job, how much money do they make, what do they like to do in their free time? You should be able to really understand what gets them going.

Consistency Wins

When you first start a blog, in whatever niche, it's important to keep adding content, and keep creating products for your niche. You need to put up at least 20 blog posts a month to get the most traffic. Some studies have shown a 97% increase in traffic when they put at least 20 blog posts up a month.

Don't Give Up

It's important that you realize that earning money through a blog is a long-term strategy. You need to be willing to be in it for the long game. You won't make money over night, so if you have a day job, don't quit. But you can earn money blogging, or earn more money at your business through blogging. Just don't give up.

Are you are ready to be a better blogger? Discover 21 different one-a-day tasks and activities for getting more traffic, more prospects, more customers and more sales. Download my free checklist, 21 Days To A Better Blog, at https://jonallo.com/better-blog

Article Source: http://EzineArticles.com/10051901

How to Make Money on a Blog in 2019

When you know how to make money on a blog you will find that many different things are used to really make the most profits. It can be important to choose several different ways to make money with your blog. You do not want to become set in one way of marketing this blog, and instead you should strive to learning something new each day that you can apply to expanding and earning even more with a popular blog.

Your posts are more important than you think. If you are putting posts out there for only the search engines, you are instantly neglecting your audience. While you can make posts around techniques that the search engines love, you should still be offering something to your readers. Each time you make a post your reader should walk away with something.

Other successful blogs can be a wonderful source to learn how to make money with a blog. You will find that other successful people are often willing to share their techniques with others. Even if you have to pay a small fee for this info, it can be well worth it to find techniques that really work. Many people are afraid of anything that is very new, but sometimes you have to take some risks with your blog also.

There are many different techniques out there that are completely set up and ready to go. AdSense is a technique you can use as a beginner. You want to find techniques that make money with a blog simply. If you are using techniques that are too complicated, you may quickly lose interest and not want to use this technique anymore.

Offering E-Books on your blog can be a great way for you to make all of the profits from sales. If you know someone that has a popular E-Book, you can offer this on your site also. E-Books are very popular, and many people are using online books, compared to traditional books. E-Books provide instant access to information which people desire in this day and age.

Knowing how to make money on a blog can completely change the way you work online. You will have a more stable form of income that you can depend on, and you can only work on taking this blog even further in the future. There are some exciting techniques out there that you can begin learning about and applying to your blog.

WOO HOO!! FINALLY - A real done-for-you internet business where someone else does all of the set-up, selling, and follow-up FOR YOU! You can try it out for just $1 here

Article Source: http://EzineArticles.com/7926645

7 Headline Tips That Improve Lead Generation

Writing headlines should be a straightforward process. You want the audience to know what the benefits are of clicking through and reading what's behind the headline.

The headline should entice, inspire, and encourage your audience to do more.

1. Know Your Target Audience

Understanding the audience you want to attract with your headline is imperative in getting the headline worded correctly. The more you can narrow down the person in your mind, the easier it will be to create an effective headline. Learn your audience, know what words they like to use, and how to frame the problem and the solution in a way that piques their curiosity.

2. Write the Content First

Often, if you write the content first (whether it's a sales page, a landing page, an article, or a blog post), it's easier to come up with a headline that covers all the bases. Some people say that you should write the sales page before you even create the product, so it makes sense that you should write the content before you finish the headline.

3. Start with Benefits

Your audience wants to know what's in it for them. Your headline should tell them. Look at the headline of this article. A benefit is that these tips will improve lead generation. It gave you a reason to read the tips. That's why you're reading it now. It's not a trick; it's just the facts.

4. Include Problems

If your audience has a problem (for example, they want to generate more leads, sell more products, lose weight, or whatever that is), say it in the headline. The words in the headline will help them find the information and give them an idea of what's inside the content.

5. Don't Be Tricky

Avoid trying to be tricky just to get clicks. Of course, there are times when a funny headline can do wonders to get clicks, likes, shares, and so forth, but you should be very careful because they don't usually work.

6. Read Your Headlines Out Loud

Once you've created a headline, go ahead and write three or four for the same content. Then read them out loud. Do they sound natural? Which one seems the most interesting and the most relevant to your audience? If you like them all, remember you can use them in other platforms to announce the information.

7. Test and Revise

Anytime you create a new headline, it's imperative that you test it. You can test two or more headlines against each other to find out which works best, using A/B testing software via Google or another platform. This will help tremendously.

Remember the reason you want to create an amazing headline. Know what the entire point is. Is it to make a sale? Is it to get them to click through and read a blog post? Do you want them to download your lead magnet? Knowing what you want the action to be and where you are directing them to, helps create the best headlines.

When you write and manage your content correctly, it will make your life easier and your business grow. To discover how the most successful online entrepreneurs plan, create and deliver great content, download my free checklist, The 5 Step Content Strategy, at https://jonallo.com/contentplan

Article Source: http://EzineArticles.com/10110570

Top Ways to Increase Website Visitors to Your Blog

When you launch a blog, it is like a single house built in an island. You have to tell others about your blog for them to know it exists and you have to be strategic about it too. There are many ways to increase website visitors to your blog but some are better than others. If you desire long-term website traffic without breaking the bank, you should start implementing the methods discussed below sooner than later.

Publish Unique Content Regularly

Regular content publishing on your blog or as guest posts can benefit you tremendously in so many ways. Firstly, it establishes you as an authority in your field. Secondly, you are constantly in front of your potential customers and readers. Remember, statistically speaking, it takes up to 7 times for you to expose a product or service (i.e. your blog this time) to your avid readers before they will take the desired action expected from them.

But writing articles and blog posts regularly involves a lot of hard work and variables such as the time to research ideas and do the actual writing. Also, content marketing is another element in this process of actively promoting your blog in your industry. You don't just publish your articles and relax; thinking all has been done and well. You need sound content strategy to deliver the goods.

If you're a blog owner with passion or flair for writing, that's okay. Researching blog post ideas and writing content will not pose any problem. But if you hate writing, you can partner and hire freelance content writer to do it for you. Depending on your niche market and competition for your target keywords, you have to create a tight content schedule and follow it faithfully in order to stand out from the crowd.

You don't just write and publish content on your blog for the sake of it. No! You have to provide solutions to the problems which your target audience is grappling with in your blog post. You may not answer all the questions for your readers if you have a product or service you are selling to complement the blog post which you have published. Yes, you may not deliver all the information your readers are searching for but it has to be sufficient enough to prove that you're the go-to expert in your field.

For you to be able to target relevant content that your readers are looking for, you have to follow trends in your industry, hang out with them in online communities where they congregate and listen to their concerns, and so on. There are tools you can deploy to make the job easy for you. It includes Google Trends, keyword research tools, niche market forums or email marketing software.

Email Marketing

Blog marketing is a never-ending task if you want to continually experience online business success. The biggest challenge you will face as an online entrepreneur is that you can only do so much in a day. So, if website visitors come to your blog and there is no way for you to get their information and use it to engage them in the future, you may have lost potential customers forever.

However, with email marketing software, you have a chance to get your readers' email addresses that are willing to listen to you again in exchange for a free gift from you. Basically, the free gift should provide solution to one or more problems which your target market is looking for answers. It could be a free eBook, video, podcast, just to name a few.

For you to seamlessly set up an autoresponder, you need to invest in the following items:

-Register a domain name
-Buy web hosting
-Subscribe to reliable email service provider (ESP)

Investing in the above items should be less than $30 in monthly out-of-pocket expenses. This will help you to build a website, install WordPress blog and publish articles on your blog. From there you can continue to increase your website visitors and communicate with your email subscribers at will.

You can promote your blog posts, product or service, affiliate products or even take surveys from your email list of subscribers as long as you keep them engaged. Personally, I have been email list for over five years now and still counting. I have invested in e-books and videos from these product owners. it is as simple as that!

Share Your Content on Social Media Regularly

The smartest way now to get the word out about your blog or what you are doing is through social media. I am talking about Facebook.com, Twitter.com, LinkedIn.com, etc. Through these social networks you can tell your connections (and their connections) about the latest things happening in your online business.

I know what you are thinking; you can't be everywhere in your internet business. This is why you have to continually analyze the numbers to see if your business is profitable. A lot of website owners and bloggers outsource these tasks so that they can focus on key result areas in their businesses. If you conscientiously follow the above top ways to increase website visitors to your blog, I can assure you positive ROI (return on investment) in a matter of months.

Do you own a website or blog? You need regular, unique and top quality content to get results which you desire. Visit my freelance content writer website to start getting regular articles, blog posts, guest posts, etc, for your online business content strategy. As your partner, you will get top quality and unique content within your budget. And best of all, you may qualify for my free articles give away to publish on your website.

Article Source: http://EzineArticles.com/10039259

Got Writer's Block For Your Website Content?

At some point, the day will arrive (or it may have already arrived) when you sit down to write content for your website and you're stuck for ideas.

You gaze at a blank screen and don't know what content to write. And you know the more quality content you create and propagate all over the internet, the better chance you have at turning your website efforts into a successful online business.

But don't worry. Here are some great ideas to get past your writer's block and create content your target audience will love.

Take a look at Your Competition

What have they published recently? Is their information or facts incomplete? Or do you have a whole new take on the subject based on your very own experience? There's no need to mention their website if you don't want to, but don't hold back if the issues are important ones for your niche audience.

Content Curation

Content curation is information already on the internet that you re-publish with some suitable comments that puts the information into context. It's like you providing your audience with "the best of the web" with you as editor choosing the most informative content relevant to your niche.

Check BuzzSumo

BuzzSumo.com lists the most up-to-date trending stories throughout the top social media sites in terms of how many shares it got, links, and so on. Either curate the top content or produce your own on a similar topic.

Interview an Expert

Experts will always deliver a unique point of view which can activate your own ideas. Put together your questions in advance of time and be sure you have approval to upload the interview on your website.

Ask Your Audience

If you're unsure what to write about, ask your audience for questions and suggestions. This provides you questions that are important to your audience and demonstrates to your audience that you really care what they think and feel. It's simple to generate polls on Facebook and surveys on SurveyMonkey.

Publish Reviews

Critiques of products or services that have a legitimate air of authority and truth to them are the ideal situation for inserting an affiliate product link in order to earn n commission. You should only publish reviews of products you're familiar with, and should be truthful and not too pushy, so they are of real value to your niche audience.

Tell Your Story

How did you get start out? What motivated you? Nowadays, customers like to feel they are dealing with real people, not automated trading programs. Don't be afraid to talk about what motivates you as well. Talk about your real-life experiences and how you learned what to do, and what not to do, in the course of working in your niche or industry.

When you write and manage your content correctly, it will make your life easier and your business grow. To discover how the most successful online entrepreneurs plan, create and deliver great content, download my free checklist, The 5 Step Content Strategy, at https://jonallo.com/contentplan

Article Source: http://EzineArticles.com/9991039

10 Rapid-Fire Ways To Market Your Blog

1. Write Relevant Content

You need to know your audience, know their pain points, and understand your niche very well to write content that isn't only relevant but is also interesting to them.

2. Create Consistent Content

Once you start producing content for your blog, it needs to go out on a regular basis. That may seem like a tall order but if you really know your audience, you'll be able to create at least one blog post a week that is of interest to them.

3. Share on Social Media

When you publish a new blog post, always share it immediately to all of your social media accounts. You want to be part of proudly promoting everything you publish. If you won't share it, why should they?

4. Share New Posts to Your Email List

Every time you publish a blog post, write up a blurb, link to the blog post, and add it to your autoresponder if it's evergreen or a broadcast if it's not evergreen. This will bring your viewers back to your website and encourage them to share too.

5. Add Content Upgrades to Build Your Email List

Every blog post you publish is an opportunity to add content upgrades. A content upgrade is content that you link to within a blog post that offers more information. Usually, it'll be downloadable, such as a checklist or cheat sheet that requires an email address to receive.

6. Participate in Your Niche Community

Every niche has a community. You should participate in that community as much as possible so that people are curious about you and want to read your blog posts.

7. Make New Contacts Every Day

It's important to network and build your contacts. Focus on very specific contacts, just not anyone. Getting 100 a day isn't going to help if they're 100 people who aren't interested. Locate the people who will be interested and reach out to them.

8. Pull Their Heart Strings

If you can connect to your viewers on an emotional level, they'll come back for more. Even if you're blogging about business you can show care, love, joy, and even sadness as you connect to your readers on a new level by being open yourself.

9. Create Headlines That Perform Well

Your headlines are important. Don't try to trick readers into clicking and then provide a post about something totally irrelevant to the headline or subject line. Instead, work hard to provide a good, keyword-rich headline that makes your viewers curious enough to click through.

10. Add Stand-Out Visuals

How a post looks is important too. Add visuals that enhance the message and draw attention to the what you're trying to explain in the post. Take some of your own photos and don't always use stock images as they are; crop them differently, add colors, and make it look interesting. Don't forget to name the image by the subject of the post.

Are you are ready to be a better blogger? Discover 21 different one-a-day tasks and activities for getting more traffic, more prospects, more customers and more sales. Download my free checklist, 21 Days To A Better Blog, at https://jonallo.com/better-blog

Article Source: http://EzineArticles.com/10126461

Why Your Blog Is Like Goldilocks And The 3 Bears

I

t makes sense to be concerned about the length of your blog content. You want it long enough so that you share all relevant information. However, you don't want it so long that it bores your reader into clicking away. That brings us to the commonly asked question, "How long should the perfect blog post be?"

In every case, no matter what niche you are in or what you are writing about, the story of Goldilocks and the 3 Bears provides the answer.

You probably are familiar with the children's story in question. One day a little girl, Goldilocks, came across the house of the 3 Bears. She knocks, no one answers, so she lets herself in. From porridge to chair to bed, she keeps experimenting until she finds the experience that is "just right". The Bears come home and frighten her, she runs away, and everyone lives happily ever after.

What Does Goldilocks and the 3 Bears Have To Do with Perfect Blog Post Length?

Your post length should be just right. It should not be one word longer than is necessary. However, it should not be one word shorter than it needs to be either. This means that before you hit the publish button, you should edit, edit, edit... and then edit some more. Take out any and all fluff. Remove some adjectives and almost all adverbs. Every word, sentence and paragraph should be there for a reason

Just Perfect!

Get to the point, while also providing some real value. When you think your blog post is ready to publish, read it out loud. Is it just another of the typical types of posts you read on the web every day? If so, go back and make it memorable. Solve a big problem. Read your competitor's posts. Make yours better, more valuable, in-depth and actionable.

No More Fluff

Once you have done that, see if you can't add more quality, not fluff, and beef your post up to at least 1,500 words. That is the length at which web content shows more engagement and interaction, social sharing and a higher click through rate than shorter content. Remember, don't add content just for the sake of meeting a particular quantity target.

On the other hand, if you can create a high quality, problem-solving, "better than the rest" post that is at least 1,500 words, with no fluff, you are well on your way to having a quality piece of content that will serve you and your audience well, one that is "just right".

Are you are ready to be a better blogger? Discover 21 different one-a-day tasks and activities for getting more traffic, more prospects, more customers and more sales. Download my free checklist, 21 Days To A Better Blog, at  https://jonallo.com/better-blog

Article Source: https://EzineArticles.com/expert/Jon_Allo/1079948

Naming Your Blog - Good Blog Titles

Deciding on a good blog title and selecting a domain must be based on target keyword placement. With both Domain and a Good Blog Title you want to include at least one target keyword, but what is the target keyword?

Well that will depend on your Niche and there is a rather large list of options. But that will depend on you to decide on the niche, preferably something you love doing. Then simply think of the One Word that will best describe your blog. And then you also have to establish the search volume and level of competition for that keyword. Because any blog title must contain keywords with a high search volume and low to medium competition.

Therefore it is of utmost importance you create a free Google account and be able to use the Google Keyword Planner tool. Which is a free tool inside Google Ad-Words but you have to activate the Ad-Words account by funding it. No need to place any adds just yet because you merely need access to the arsenal of tools. Later on your blogging journey you will use many tools only accessible through your Google account. Like the Google Search Console and Google My Business, but that is a topic for another article.

The title must summarize the content which will decrease the bounce rate of your visitors. It immediately tells the visitor exactly what the blog is about. And it is also easy to remember with no exclusion to your domain name. It should not exceed 60 characters and must be as short and precise as possible. This is important for both title and blog post display window in Search Results.

Place that one target keyword with a high search volume as the first word in both blog title and domain name. That way when search engines crawl your blog the target keyword is clear. And they can categorise your blog more targeted.

But it must always be within context. Just cramming a bunch of keywords together is how Not to rank in search engines. The title of your blog is your chance to attract search engine visits or spider crawls. The blog title is mentioned first in the site map to any blog.

Try to avoid stop words like (the, and) but this may seem more challenging than is often anticipated. Although it is more of a rule when it comes to the URL slug of a Blog Post. Just a personal preference and SEO tactic I'm currently testing. So no, it will not influence your blog SEO. Providing stop words are not present in post URL slugs or the Primary Blog Domain.

With a good title also comes the tagline which must be equally short and objective. A tag line is not a site description which is why it is called a "Tag" line. Therefore it is usually no more than three words. Always remember that later with SEO you are going to need space for your Blog Post Title. A search result normally show the following;

Blog Homepage - (Blog Title / Tagline)

Blog Page - (Page Title / Blog Title)

Blog Post - (Post Title / Blog Title)

A good title is your chance to not only attract more visitors. But more importantly having them want to stay on your blog. This is where the quality of your content plays its part because a good blog post must have great content.

When your visitor reads the title they must immediately know this is what they have been looking for. Which is why along with your blog title also comes the First Impression. Base that on your own first impression by seeing your blog through the eyes of your visitor.

Success Means Going From Failure To Failure Without The Loss Of Enthusiasm - https://easyinternetmoneyandjobs.com

Article Source: https://EzineArticles.com/expert/Deon_Christie/2244072

Article Source: http://EzineArticles.com/9940813

Digital Advertising Blog | 5 Steps to Optimise Digital Advertising Campaigns

Digital Advertising Blog | 5 Steps to Optimise Digital Advertising Campaigns

In this article, we list the 5 Steps on How to Optimise your Digital Advertising Campaigns.

Step 1 – Targeting Strategy

To begin with, it is important to have your campaign set up with individual strategies for age, demographics, interests, behaviours, or any other target criteria you are using. This is so that each parameter can be tracked individually and you can optimise them in and out depending on the performance.

Make sure that your targeting strategies are in-line with the campaign brief provided by your client so that you can give them insights on the things which are most important to them.

Step 2 – Advertising Research

Simultaneously derive insights from qualitative market research based on the product you are advertising and the consumers you intend to target.

Additional information from market research in relation to the product and the psychographics of the audience will broaden the targeting funnel which will further assist in serving better results.

For example, Sparcmedia ran a campaign for a chain of family health clinics in Brisbane who were trying to promote an offering for skin cancer awareness. Through qualitative research, we found that Brisbane had an audience segment of students from Japan who were highly conscious about skin cancer due to the high rate of skin cancer in Japan.

Armed with this market knowledge we tested a strategy, utilising a small amount of the client’s budget to target Japanese students. This strategy was a success and resulted in increased conversions for the campaign, with an eCPA much lower than other strategies.

Step 3 – Advertising Insights

Start observing key activities such as the impact of the time of day, the day of week, placements and performance of URL/sites as they play an important role.

You should also be tracking consumer reaction towards each component of the advertising campaign. For example, if you have five creatives in circulation, instead of bundling the engagement rate and seeing the overall for all five, have them split out so that you can understand which executions get greater levels of engagement. Pause the ones that are less effective and focus spend on the 2-3 which have the greatest success. This will ensure that you get a greater engagement rate overall, plus get insights on the types of creative which your audience responds to.

Once the campaign is up and running analyse it for a period of two weeks before making adjustments. You need to ensure that the optimisations you are making are based on a statistically relevant level of data.

Step 4 – Optimise

After two weeks, optimise the campaign towards the parameters mentioned in Step 3

The process of optimisation can include:

Higher bidding or allocating more budgets towards the URL’s that generate higher engagement (CTR, views, conversions.)

Pausing the under performing line-items.

Bidding higher at the most active hour of the day that is providing maximum engagement.

Increase spends towards the best performing strategies (gender/age/interests)

Optimise spend on a daily basis until the campaign ends.

Step 5 – Analyse 

When the campaign has finished, analyse the results and deliver post-campaign insights that will help the clients grow their business with effective decision-making. Useful insights include: Information around the engaged audience in comparison to the targeted audience, information on which creatives performed and why, information on which strategies performed and why. Wherever possible, overlay this with market data.

Instead of patting yourself on the back for a great click through rate or for the number of sales you achieved, start understanding why you got that result, because when you know that, it will be easier for you to replicate the result again and again on an ongoing basis.

Articcle source: http://www.articlebiz.com/article/1051643983-1-digital-advertising-blog-5-steps-to-optimise-digital-advertising-campaigns/