Email Marketing - Avoid Getting Left in the Spam Folder

With all the different kinds of ways you can market your product or service, one of the best ways to do this is through good old fashioned email. It's a great way to market without spending a ton of money, and keep track of what audience you are targeting towards. But more often than not, most emails are simply waved passed and ignored, ending up in the ever-increasing void that is the internet. With these tips, you'll find that your customer count will get larger and you will have a much larger subscriber count.

1. Make it easy to subscribe to emails - It may seem tedious, but it pays to have a subscriber form everywhere you possibly can. If you run a blog, post it there. If you run a website, have it at the end of every possible page. If you run social media groups, have referral and signup links everywhere you can. People won't subscribe if you don't have an ease of access, and if it's difficult to sign up, then its obvious that your business won't be booming with customers.

2. Make easy to unsubscribe - If you make it easy to subscribe, then unsubscribing should be just as easy for clients. If clients decide that they no longer want your services, then don't make it difficult for them to opt out. It may feel like you're cutting the conversation short, but if your e-mails are reported as spam simply because a client couldn't unsubscribe, then it will just spell more issues in the future for your business.

3. Make sure subscribers know what to expect - Whether you run a blog or a business, it is always important for your subscribers to know exactly what to expect. When you gain a subscriber, it may pay off to send a welcome email. This makes sure that they're aware of what they're getting themselves into. If you specifically market baby items, then make that clear when people sign up. Customers won't subscribe if they are constantly sent the same stuff over and over again, so be sure to mix it up now and then, but keep it so that your customers know what they're signing up for.

4. Make it mobile friendly - This tip should be a given. Statistics show that over 60 percent of emails are dealt with through handheld devices, including smartphones and tablets. If your emails are friendly to these devices, then your customer base has already become much bigger than you anticipated. If your emails aren't optimized for these kinds of devices, then odds are that you're going to miss out on a massive number of subscribers, lowering your client count by margins.

5. Encourage customers to reply - Largely unlike old fashioned paper mail, email provides a large opportunity to open a world of meaningful conversations between both parties. This can lead to gaining one more valuable subscriber, and in some cases, business partners. Simply loading up your emails with information and sending them out can sometimes end up being a bit of a bore, so make your emails fun and entertaining to read, most likely securing another person to add to your client list to market toward.

Article Source: http://EzineArticles.com/9944329

How to Create the Best Company Newsletter

4 Strategies to Crafting Effective Digital Newsletters for Your Business

For many business owners, crafting company newsletters that people actually read and get sales or leads isn't easy.

Because of this (and other reasons too) many avoid creating and sending out digital newsletters at all. However, it's essential to put in the time and effort to positively impact your readers.

Why? Because when you send an email newsletter you're communicating with your existing customers and potential new ones. This keeps you top of mind for them, increasing your chances of positive purchase decisions in your favour.

You have a limited time to capture your audience's attention, so you need to make it count.

Let's start with four strategies that can help you create the best digital newsletters for your business:

1. Start off with a great subject line

This is the first thing your readers see, so make it count. People are busy, and if you don't hook them with your subject line, they'll ignore your email or even worse - hit that Unsubscribe button.

Make your subject line snappy and specific. Instead of "Sale on today", how about "Huge savings on summer gear - today only."

Get creative and your company newsletter will likely see an increase in more open rates.

2. Add value to your customers' lives

The best digital newsletters provide value. People don't want to see an email cluttered with promotions about your business or to see the same deals week after week.

Instead think about what problems your customers face. How can you solve them? How will your product or service benefit them?

Maybe your company newsletter this week has a blog post with a clear solution to a common issue your clients experience. Or maybe it's highlighting how your product will save them time and money.

3. Keep it short, sweet and scannable

One of the biggest mistakes businesses make is sending out lengthy company newsletters. People don't want to read an entire blog post in an email, for example.

Many of your readers will be viewing your newsletter on their smartphone so make your content easy to skim with clear sections and bold headlines.

Break up longer content into bullet points and use links to direct people to your website.

4. Have a straightforward call to action

Make it obvious what you want your readers to do. Is it to read your latest blog post? Buy something? Sign up for your free webinar?

Your CTA (Call to Action) copy is what's going to convince your readers to take action - or not. Pique their curiosity or add some urgency to compel them to click.

Make sure the link goes to an uncluttered page that lets them complete whatever action you invited them to take.

Writing a consistent newsletter does take commitment, but it's worth it. If you need help, let me know! We help many clients with the writing, composing and sending out of their newsletters.

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

If you are new to Social Media and online marketing or find it overwhelming and confusing, my monthly group coaching program, AMPLIFY! Business Academy http://amplifybusinessacademy.com/ is a perfect way for you to incrementally learn the best strategies and tactics to help you grow your business online.

Article Source: http://EzineArticles.com/9968741

Email Marketing Opt-In Forms And Tips

Email marketing is using the power and influence of email. With all of the various ways of communicating including text messaging, the social media channels, and forums, email marketing is about the best way to reach people when they are in their most relaxed state of mind.

Usually when the hardest part of the day is over, or before it has begun, someone will sit down, relax for a while and check their email messages. A nice short message with some niche related content that they might find interesting could get some quality attention from our readers and clicks on our links to our websites.

In this article we'll discuss:

• What are Opt-in forms
• Pop-up forms
• Single vs Double Opt-in
• Setting up the form
• Be mobile friendly
• Preview before going live

What is an Opt-in form?

An Opt-in Form is a type of consent agreement used online between two or more parties acknowledging an interest in a product or service and authorizing the use of email to contact them with further information. When someone submits an opt-in form, they are giving another person permission to send them content like email newsletters, product sales alerts, and other relevant material.

There are a number of different ways to get your opt-in forms in front of website visitors, for example pop-up forms on the home page, landing pages, product pages, and widgets throughout your website.

Double Opt-in method

This is another small step that requires the visitor to confirm by clicking on a link in an email waiting in their inbox. This added step will reduce the number of sign-ups but will usually increase the quality of those that submit their email address.

Pop-up forms

Pop-up forms are created so that your website visitors and customers can conveniently and easily sign up for your email list. They sometimes can be negatively viewed due to improper usage and be seen as more of a nuisance. I have left many websites because when I'm trying to read a nice post a pop-up(s) keeps popping up!

It's important to be mindful of your audience which comes to check out some of your quality article content and not to sign up for anything.

Be more subtle with pop-ups and don't overuse them or repeatedly disturb the viewers as they try to read your article post. When they are used wisely pop-ups can certainly enhance viewer browsing experience and help get more sign-ups and in turn more engagement and potential sales.

Choose the right opt-in

When you're setting up the autoresponder and creating a pop-up you'll have a choice to select either single opt-in or double opt-in. As mentioned above the single makes it one easy step for those signing up and the double opt-in will produce a slightly lower number of sign-ups but they will be a more interested group.

Setting up the opt-in form

When setting up the opt-in form let the viewer know what to expect whether it be a pdf, eBook, tutorial video, etc. The purpose and frequency of email contacts can also be stated, daily, weekly, monthly, or occasionally.

An example of a short message could be "Sign-up for product updates in your mailbox" or "Sign up to receive our weekly specials and updates".

Be mobile friendly

It's important to optimize the form for mobile users phones. More and more the audience is viewing on a smartphone and pop-ups can be quite annoying and chase away the readers. Most autoresponders are mobile friendly by default so that the audience can easily submit their email addresses to your list from any device.

Use a short form

Don't use a long subscribe form asking for more viewer information than is necessary as people will shy away from giving away the info or the time to fill out the form. The shorter is always better and if possible an opt-in form just asking for the viewers email address is best used and most responded to.

Test it out - Preview

Be sure to test out or preview your efforts before the opt-in goes live to the audience, making sure that everything is working fine. You can make adjustments as needed to serve the viewing audience with the best experience possible.

Another thing that is very important is to be sure to leave an encouraging, exhorting call-to-action that moves people to finish the sign-up process.

Give a warm welcome

When setting up the autoresponder you can make the viewers first autoresponse a special warm welcome for signing up to your list. A discount or a free gift, video, pdf helps soften the reader's heart to open your emails. It's a great idea to get into the habit of thinking ahead so that you don't run out of content for next week's mailing.

My name is Pete and if you would like to learn about making money in your own online business, or making your own websites, increasing site traffic, writing content-rich articles, it would be a great idea to take advantage of an absolutely FREE opportunity 10 FREE Certification Course Lessons and get 2 FREE WordPress websites to create, step by step, your own sites. There is No Card Required - Nothing To Lose @ [http://www.NewCareerat40.com]

Article Source: http://EzineArticles.com/9964259

4 Simple Steps to Improving Newsletter Click-Through Rates

How to Engage Your Target Audience for More Clicks

Newsletter marketing can be extremely effective and really grow your business, but it has to be done right.

Bloated copy or an incoherent message are easy ways to torpedo your own potential to have users click through from the email.

While Click-Through Rates (CTR) vary by industry, you can improve your chances of being at the top of your niche by following rules that have shown that, regardless of industry, they'll prompt users to click more.

If you haven't reviewed your stats on your newsletters, it's a good time to do so. We reviewed various email marketing tools before, and if you use any of those, you have the numbers on your newsletters easily available to you.

If you don't have those numbers, it's well worth looking at our post and upgrading to a better service.

Take a look at these industry-by-industry newsletter averages and compare them to your stats. Are you at par with your industry, above or below the average?

If you're above, you likely have a pretty good newsletter already. If you aren't seeing numbers like these then your newsletter structure likely needs to be overhauled.

So what can you do to get those numbers up?

Make sure you've got these all covered!

1. Set a goal for every newsletter.

Whether it's a sale or a webinar event announcement, make the point clear before you start. If you have more than one goal, create a hierarchy for your newsletter designers to adhere to.

If you do them yourself, create the guide so you don't stray off course. By making this goal system you'll stay on topic and deliver your message without clutter.

2. Write your email with your goal in mind.

Write it out without any distractions and once done, put it away. After a few hours look at it again and refine it so it's more streamlined.

Often when we start writing we include many elements that are actually unnecessary, and when it comes to email newsletters you want to be as clear and concise as possible.

If you've got a link you want users to click on, then you have to make sure that goal is stated right at the start.

3. Ensure there is value in your goal.

What will users receive by clicking? If you haven't given them a good reason to click, then they likely won't. An announcement isn't as valuable as directing users towards a conversion funnel, so keep your goal(s) in mind when evaluating what's most effective.

A new sale or webinar with a way for users to buy or sign up on your website warrants a quick, clear email that explains what your newsletter is about and the value the user will get if they click.

4. Make it easy to click through!

Don't hide your Call To Action (CTA) amongst a mountain of copy. Remember: most users tend to be on mobile devices, so if your newsletter copy and CTA are too small, you're throwing away potential leads/users.

Always remember not to overcomplicate things. Make it clean, quick, and simple, and if you have value in what you've emailed your subscribers about, they will naturally click through on a large, prominent CTA.

Many small business owners have difficulty with their newsletters and we've seen why. Before you attempt a revamp or even after you've drafted one, please get in touch with us.

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

If you are new to Social Media and online marketing or find it overwhelming and confusing, my monthly group coaching program, AMPLIFY! Business Academy http://amplifybusinessacademy.com/ is a perfect way for you to incrementally learn the best strategies and tactics to help you grow your business online.

Article Source: http://EzineArticles.com/9982747

Email Marketing Funnel Ideas Are Turning More Subscribers Into Customers

Email marketing conversion are created to motivate your user to complete action or make a purchase. One of the unique ways for growing your email list (and profits) is by creating email marketing funnels for all your products, services, events and more. Before we search for exactly how to use an email marketing funnel, let's see about how to get more subscribers on your email list to start with. Sending extremely targeted, personalized messages is compulsory to your success and it comes to conversion email marketing funnels.

You should be clear with the goal you would like to achieve from your email campaign and also it should be relevant to customers needs and specific. In other words, the call to action should be clear. Below are few popular conversion funnel you can create:

Abandoned Cart:
When some customer starts leaving from your website but doesn't complete their purchase, don't let them go away. You should pursue with an abandoned cart that sends a series of messages created to motivate them and to complete their purchase. The message might say something that, "Did you forget to complete your purchase?" Then again one message could offer a discount or free shipping, and a last message could capitalize on the recipient's fear of missing out if they don't make the purchase.

Know Your Customer:
Always try to know your audience before you start an email marketing funnel customize to their needs. Develop in-depth customers personas - that will help you to make unique content decisions. Ask yourself the following questions: Why should anyone subscribe? What's in it for the subscriber? How do engage them in the communication? The answers will help you to kickoff with a proper mindset and come up with compelling and useful content ideas.

Customer Loyalty Program: Create loyalty programs that gives benefit to your most valuable and loyal customers. For an example, when you can create a program that's stimulate to start based on a user's actions, and the user makes a purchase for the first, second, third, or any number of times you select. Messages in this funnel should explain how the loyalty program works and make your customer feel outstanding as a member of this incompatible group. Offering a discount when the receiver join the program to turn this into a conversion funnel that leads to a purchase right now.

Other than this you can also segment your email marketing list with open rate and un-subscriber list to get more clear view before sending your next email marketing campaign.

Digital Marketing is a progressive field. Companies are increasingly shifting from traditional marketing to digital marketing, using platforms such as Facebook, Twitter, Instagram and Google AdWords. The digital marketing industry is booming and there is a huge demand in the Marketing field.

Article Source: http://EzineArticles.com/9974662

Is Email Marketing Still Relevant?

The recent introduction of the general data protection regulation (GDPR) has had a direct impact on marketing practices, including email marketing. Is email marketing still one of the most effective marketing tools for your business?

The answer is yes, email marketing is still one of the most effective tools for driving sales in your business, but as with most forms of marketing, it rarely stands still.

Ensure You're Compliant

Personal privacy is a major concern today when it comes to email marketing. So is the way you use the data you collect. Read over your current privacy policy and terms of service for your website to ensure you are up to date.

Mobile-Friendly Emails

Your email should be readable on any device that your subscriber decides to read it on. You can check out how your emails and website look on free tools such as mobiletest.me and responsinator.com to view your content on a range of simulated screens.

Email Rendering

There's a similar problem with the way emails appear in different email services. Check the overall look of your emails at Yahoo! mail, Gmail, Hotmail etc to be sure it doesn't look wrong.

Coding Issues

Some marketers prefer HTML coded emails, while others opt for plain text. Any HTML coding mistakes could ruin the look and feel of the email, or even prevent some or all of it from being seen. Check your code at a site like Dirty Markup and clean any errors.

Check and Test

Be sure to carefully check any email before you send it. Look for typing errors and ensure that the link clicks through to the correct page. Make sure that things like the date and time of an event are correct. People are very busy and don't have time for you to send two or three emails on the same subject, trying to correct basic errors you should have found in the first place.

Send High-Quality Information, Not Just Sales Info

Be certain all your emails are relevant and interesting to your target audience. Do more than just try to sell them stuff, and odds are they will continue being on your list, look forward to your emails and open them, and even forward the emails to other people.

Make It Easy For People To Unsubscribe

If your subscriber makes a decision that they don't want to get any more emails from you, make it possible for them to easily unsubscribe. If you make it difficult, they will start to begrudge your emails and will certainly never buy from you. They may also report you as spam, which will cause you complications in the future.

Email marketing can achieve awesome results for the smart marketer. On average, a prospect needs to see your messages 7 to 8 times before they trust you enough to buy something. Email is the perfect way to deliver these messages with a structured marketing funnel. To learn more, download my free Marketing Funnel Checklist at https://jonallo.com/salesfunnel

Article Source: http://EzineArticles.com/9967433

How To Write Emails That Convert

Did you ever think about starting an email marketing campaign in order to promote a product or service? Maybe you've tried one or more email outreach efforts and learned that there's a lot more to it than just sending these messages to your marketing audience. It is important to learn how to write emails that convert in order to maximize the time and money spent on your promotion.

When we plan and start our campaigns it's important to send out our messages to a list of readers that actually want to hear from us. Many times our emails get sorted or lost in the spam folder or many inbox messages. Even when someone does click on the message and open the email they might not click on the link to the next step but move on to their other email messages. That's why it's so vital to our efforts to learn how to write emails that convert.

In this article we'll discuss the following:

• Finding your own writing voice and style
• Who are you writing to?
• One thing to increase conversions
• Email templates save time
• Writing emails that convert video

Finding your own writing voice

Once an author discovers and uses their own writing voice they are putting their personality on the page by the way that they use their vocabulary and word phrases. We should write like we are talking to a respected friend or family member, with a certain emotion that the reader can feel as they read the article. The most successful authors develop a distinct writing voice that their readers like and look forward to reading. Our writing voice and emotion should be the same within the emails sent and the article content written in our posts. Most will agree that a cheery, passive type of voice and emotion is the most well received by their viewers and will lead to the best results.

Styles

There are generally 4 basic writing styles:

1. Expository - The author tries to explain a concept, sharing information with their audience. The writer doesn't share their own beliefs or opinions on the subject but focuses on accepted facts and includes evidence and statistics. An effective expository writing should contain a main idea, supporting details, and a conclusion. Examples: textbooks, how to books, recipes, business, technical and scientific articles or books.
2. Descriptive - The author focuses on describing a certain product, character, or place in detail. The writer uses more of the sensory perceptions in their descriptions as opposed to only facts and information. Examples: journals or diaries, poetry, play writing and fictional novels.
3. Persuasive - The writer presents reasons and examples to influence the reader's actions or thought. This style requires the writer to clearly point out their position on a subject and supply reasonings and examples that support their position. The writer gives reasons and takes a stance to convince their reader to see the issue from the writers viewpoint. Examples: advertisements, cover letters, letters of recommendations or complaints, and product reviews.
4. Narrative - The author narrates a story whether it is a short story, biography, novel, poetry, etc. Defined as a report of connected events real or imaginary presented in a sequence of written or spoken words or images. The author isn't just trying to impart information but is trying to construct and communicate a story including characters, trials, and scene settings.

Who are you writing to?

Usually we're writing to people in a particular niche but we should take a minute or three to define exactly who our audience is and what are the needs of our readers before we start collecting content for the article. We might not interest everyone on our list with every email that we send out but once we learn how to write emails that convert, we can send out content to our specific target group that will appeal to a much higher percentage of viewers.

Create a reader representative.

Can you picture your readers as you write? Actually the best thing to do is to create one person, or avatar, that represents the target audience and write to that person instead of writing to the group. Picture that person in mind as you type the message to them and give them the information or instruction that they are looking for.

When you have this image of the receiver of your email it's much easier to stay on course with your article and not wander into areas that aren't relative to your niche. An example would be that if you're writing an article for training your dog, you won't go off on a side note about something that has nothing to do with dog training. The reader can easily click away from the post when it appears to wander off course and loses the reader's attention.

By mentally creating the email message for one particular person instead of an "audience" it changes the way that you look at writing the issue that your niche group wants to hear about. This is the most viewer friendly way of conversing with your list.

One thing to increase conversions

There is something very basic that can be done with each email which can have a very positive effect on the success of an email marketing campaign. A nice campaign boosting suggestion is to add a nice self-portrait either at the top or bottom of the emails, or at least the first "welcome" message. Let your viewers see who is sending them those email messages and suggestions to purchase a product or click on a link.

Those that do this say that it really does help with conversions as the portrait helps build confidence and also makes you appear as more of an authoritative figure in your niche. Most autoresponders will provide a way to do this and contacting them with any questions will shed light on your situation.

Email templates save time

Writing templates are great tools for every writer and using them regularly will help with article production as they can guide you from start to finishing the post. An email template is an HTML file. Hypertext markup language (HTML) is a code that explains the content and structure of the campaign and lets us style the campaign to reflect our business or personal style.

The best thing about templates is that you can use them over and over again with each article or email campaign. This gives a design to your content and increases article production, and there are hundreds or thousands of templates to choose from depending on your own needs.

You can simply add content, images and links to a template that you're using before testing and sending it out to your viewers.

Hi my name is Pete. Would you like to learn how to start your own online business, or making your own websites, increasing site traffic, writing content rich articles? I know that it's a great idea to take advantage of an absolutely Free opportunity. 10 FREE Certification Course Lessons and also get 2 FREE WordPress websites to create step by step, your own sites. There is No Card Required - Nothing To Lose - [http://www.NewCareerat40.com]

Article Source: http://EzineArticles.com/9966746

Designing Your Emails for Maximum Appeal

Because of the sheer volume of Emails that your recipients receive from you on a daily basis, your Emails need to be designed to stand out and really grab the attention of the other person. Of course, the content of your Emails is extremely important to your brand; however, the design of those Emails is just as important because if the design doesn't appeal to the other person, he or she will not read what you want to share.

Getting other people to want to read your Emails
When it comes to getting the other person to want to read the Emails that you are sending to him or her, it isn't always as simple as it may seem. However, there are some things that you can do that will compel the other person to not only open your Emails but also to read them from beginning to end.

Customize the layout for the device: With the number of people who read content (including Emails) on mobile devices of various types, it is very important that you ensure that your Emails are user and device friendly. In other words, how your Emails appear on a desktop or laptop is not how they will appear on a cell phone or tablet.

The layout of your Email should be sophisticated enough to be accommodating according to the size of the device's screen. Many people only read Emails on a mobile device. If you don't optimize your Emails for that device, you will be missing many opportunities because those peole will not read what you are sending.

Make sure to include an Email teaser: Just like you have a teaser paragraph in a blog (which gives the reader enough of an inkling of what the rest of the article will impart), you should include a teaser in your Emails. It will help your recipient to quickly decide whether your Email is interesting, valuable, and compelling enough to continue reading. Hopefully, he or she will decide to read your Email in its entirety every time. It will take you a minimal amount of effort to write it and you will get a great deal of mileage out of it.

Use an obviously placed call-to-action (CTA): The CTA is critical to your brand's success because it is really the only way that your Email recipient has to be able to interact with you. Because the CTA is so important, you need to make sure that you position it in a place in your Email that is very apparent to your recipient. That means that CTAs should appear in the first half of the Email.

It is also important to remember that your CTAs should not all be identical. You will want to mix them up as much as possible. Your CTA should give clear instruction on what you want your Email recipient to do. You may be surprised to learn that he or she will be willing to do what you want in most cases.

Make sure that your branding is prominent and visible: Just as you only have three seconds to capture the attention of your reader when you share a blog (or any other content), you have the same three seconds to capture the attention of your Email recipient. Of course, that is certainly not a great deal of time. It is probably the most effective if you place your brand's logo and the small amount of content that is a part of that logo as high up on the page as possible.

Make font size readable: Using a font that is too small to read easily is really not a good idea. In fact, it is probably quite annoying to your recipients. Just think about how you would feel if someone sent you something that was practically unreadable. It is a really good way to get the recipient to never read your Emails again. It is important for your to keep in mind that if it is small on a desktop computer, it will be even smaller on a mobile device.

Be careful how you use graphic images: Images are an important part of content in most cases. However, when it comes to Emails and mobile devices, you need to be sure that they don't take up too much space and that they can be opened. Otherwise, they will just be a frustrating annoyance. When it comes to Emails, it is a really good idea to provide alternate-text descriptions for your image(s) just in case your image(s) cannot be opened. At least the recipient will understand what you were trying to share as far as the visual was concerned.

Make it personal: You should design your Emails with the other person in mind. You want your recipient to feel as though you are speaking only to him or her and that the relationship that you share is very important to you. There are also some other elements that will lend themselves to customization, such as the recipient's name, sex, and products and/or services that the other person may have bought or was considering buying.

Conclusion
Your Email design is very important and you want it to affect the other person in a positive way. An effective Email design means that you will help the reader to focus on what you feel is important. The writing itself is extremely important as well but there are a lot elements and a lot of thought that will go into designing an effective Email campaign. If you do it right, the other person will not only open and read your Email but that person will also be happy to do whatever you are asking and to share your information with other people as well.

Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has over 25 years of experience in IT and web technologies. Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company's Intranet capabilities, which accelerated gains in business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies.

His expertise includes business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.

Mr. Cohn earned a Master's degree in project management from George Washington University in Washington, DC; and a Master's degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.

Mr. Cohn is a member of the Institute of Electrical and Electronics Engineers (IEEE).

Article Source: http://EzineArticles.com/9986497

The Email List - Saves You Time And Effort

Many people miss this boat every year. Some are promising themselves that they will start to build one, but they are not ready because "it's not the moment".

Waiting for the perfect moment to start, won't do any good for anyone. You just postpone it, every time you think about the start.

• I don't have enough money
• I don't have enough time
• I don't have an Internet connection
• I don't have the proper hardware
• I'm camera shy
• I don't have technical skills
• I'm afraid to do mistakes

All those are called: internal/mental roadblocks

Focusing on yourself and what you can't do, rather than just do it. Try it. It's free.

Educate yourself on how to build an email list. Here are some ideas that you can use to research more thorough for yourself:

The Components Of an Email Marketing Funnel

1. The Landing Page

This particular web page, helps you to stir the curiosity of your potential future subscribers.

It is formed from a big headline, a sub-headline, and an email opt-in form. This page persuades the user to exchange his/her email address for a freebie (eBook, video, etc)

You can code it yourself, or you can pay somebody else to do it for you.

2. The E-mail Software

This particular application, enables you to manage, add, delete or move your subscribers the way you want to. It also contains vital information about your subscribers, like name and email.

There are plenty out there, but the best are Aweber, Get Response, and Mail Chimp.

3. The Auto-Responder

This e-mail software integrated function, allows you to send emails to your subscribers (potential clients). Use this tool to send well-crafted emails and this way, sell products that your subscribers may resonate with.

Final thoughts

Of course that, in order to manage such a business, you must develop some skills towards it.

But the financial rewards worth every penny invested. Yet, with the technology nowadays, you can buy a full turnkey business and marketing done for you.

All you have to do is to promote the landing pages with the attractive offers, to the potential future subscribers.

Those people will find this business model, the most powerful system on the Internet.

It saves you time, effort and if applied correctly, it can generate streams of passive income that a job won't provide for you.

It can be used in any niche: golf, dog training, cooking, relationships, Internet Marketing, health, and fitness, etc.

Follow my blog for more information.

To your success,

Cheers

Internet Marketer and Blogger at http://vladsandu.com. I do my best to guide people how to build their email lists (their best online asset) so they can open as many passive income streams as possible and quit their jobs.

Article Source: http://EzineArticles.com/9952591

How to Renew Old Clients With Funny Emails

Most emails sent to renew past clients are as dull as stagnant pond water.

"Hi, haven't been in touch for some time since the Grimley project. Hope you are well. I've been having some great successes with recent clients and would love the chance to catch up."

You know, something boring like that. And you wonder why you don't hear back. They went comatose while reading.

There's one wacky little thing you can do differently to catch their attention and get a response. And virtually nobody is doing it because...

a) They don't know it actually works,

b) They don't know how to do it,

c) They are terrified of trying it.

And what pray tell is this "wacky little thing?"

Adding some humor to the email.

If you do, it will accomplish multiple things:

It will make them smile and make them more receptive to your message

It will make you seem more human, more relatable

It will make them trust and like you more

It will increase the chance that they finish reading the email

It will get a better overall response

So, what's not to like?

OK, so what exactly could you write in an email like this?

How about:

"It's been a long time since you've heard from me. I was kidnapped by Pygmies and held captive for several months. What Pygmies were doing in the Bronx, I have no idea."

It's silly, it's unexpected, and it's deranged. Now they're smiling and wondering what mischief you've been up to.

Now, also realize that you must have a pretty close relationship with a client to get away with this. You know them. You've joked around some and laughed together.

Humor will not work with humorless people. But hopefully you're not working with that subspecies of Neanderthal, right?

No, you work with smart, witty people who respond well to humor. So have fun with them.

The formula is simple. Mention that you've been out of touch for some time and then make up some crazy story, the sillier the better.

"I visited France and got stuck at the top of the Eifel Tower for several months. At least the food was amazing."

Let your imagination run free. If you know something about that client, say that they're a Chicago Cubs fan, incorporate that into your email:

"You haven't heard from me for awhile because the Chicago Cubs recruited me to be their bat boy and I've been on the road. I'll actually be in your town next week."

Try writing a few and run them by your spouse before you send 'em out. And then make sure to send the ones they hate the most. "Don't send that, they'll think you're crazy." Perfect!

Look, most people don't have the courage to do this, but I really want to dare you to be hysterical (as in hysterically funny, not uncontrollably emotional).

Try it out on a past client that you have a solid relationship with. I'm willing to bet you'll get a warm response.

And after that opening, you can continue with something like...

"Hey, would love to chat and see what you're up to. When in captivity, they took away my cell phone. But with my new found freedom I have some exciting things I'm working on that I'm sure you'll want to know about."

I dare you!

It will probably be the most memorable email you've ever written. And when you get a positive response - often with some reciprocating humor - you just might see what the heck I'm talking about.

By the way, you can end the email with something like this:

"Awaiting your baffled response."

Cheers, Robert

Action Plan Marketing helps self-employed people attract more clients through action-oriented marketing strategies that get you in front of prospective clients. Get our free report on how you can attract more of your ideal clients at this link: http://actionplan.club/free-stuff.

Article Source: http://EzineArticles.com/10100490

How To Make $500 Sending These 5 Emails [TEMPLATE INCLUDED]