Podcasting: Podcasting Used As a Business Marketing Tool by Media Publishing Giant Simon & Schuster

Podcasting has hit the marketing world big time with the recent launch of a new podcast by Simon & Schuster.


 I was recently involved in a consulting role with a podcasting project with publishing giant Simon and Schuster and their website www.simonsays.com. They are using this podcast RSS feed to interview world famous authors and have authors read excerpts from their books.


This is a brilliant marketing strategy for their website, authors, products and brand.

They are actually using the podcast to promote the products that they publish. This is a very innovative business marketing strategy.


They are publishing 30 minute podcast shows every week. This allows potential consumers to get exposure to their products. This will create increased interest in their products. This will in turn drive sales and increase the branding for their business. This professionally produced podcast series of shows will undoubtedly become a favorite of many consumers.

It is also noteworthy to mention that you do not need an iPod to listen to a podcast. You can simply listen to podcasts on your desktop computer.


You can subscribe to podcast feeds with Yahoo, iTunes, Mozilla Firefox, Google Desktop Search Toolbar 2.0, or any variety of desktop podcast RSS feed reader software tools.

The business benefits of a proper podcast marketing strategy can be quite immense.

 Podcasting is another business communication and marketing tool that allows businesses to communicate with their target market. Subscribers to the podcasts RSS feed will automatically receive new podcasts when they are published. Businesses that create podcasts can have a direct communication and marketing channel online.

Having a quality professional podcast that delivers value added exclusive content can increase your online visibility. Search engines such as Google will index podcasts feeds,


 Blog and podcast directories will list podcast feeds, and targeted traffic will subscribe to thos e podcast feeds. Let's also remember that a quality podcast has the opportunity to be listed in the iTunes podcast directory and found by over 40 million users.

Leveraging podcasting as a business promotion and marketing tool is going to be part of the business landscape online for years to come. When media giants such as CBS, Viacom, and countless other business giants such as IBM and Oracle are podcasting; you can bet money that this marketing media format is here to stay.

Your business should give serious consideration to creating a podcast marketing strategy with experienced professionals in this field.

This is a marketing and communication medium that your business will want to execute and leverage for maximum marketing and business benefit online.

You may want to read an informative white paper about this new business marketing technology. You can read this white paper at www.leveragedpromotion.com/products.html

Original Article: http://www.articlegeek.com/internet/podcasting_articles/podcasting_marketing_tool.htm

Podcast: Business Podcast Marketing Case Study Proves Results

Business Podcast Marketing Case Study Proves Results

By: Rodney Rumford

Business Podcast Marketing Case Study Shows How Podcasting Delivers Dramatic Results for Client. Podcasting has significant business marketing potential. If the business podcast strategy and online visibility plan is properly executed; podcasting has the potential to be a marketing tool that delivers great marketing results.

The professional business marketers over at marketingsherpa.com have just released a new case study titled "How to Use a Podcast to Promote a White Paper That Generates New Business Sales Leads". This case study is about how Bearing Point used podcasting to promote a white paper and saw sign up rates of over 30% versus a traditional 10%. This is a 200% increase over traditional marketing techniques.

Here is a short excerpt: "Dunay wasn't sure if the podcasts would be a hit or not, especially as his key prospects tend to be fairly conservative. So he didn't roll out trumpets and strobe lights for the launch.

Instead, the team posted the podcasts and announcements at several related sites including Podblaze.com, FreshPodcasts.com, and iTunes (all of which currently promote podcasts for free.) They also rolled out a press release and an email announcement to the house list. Their first podcast launched quietly July 29, 2005.

RESULTS
Joy and exultation! Hundreds of executives downloaded the podcasts. Dunay had hoped that 10% of podcast listeners would respond to the white paper download offer. Instead, 30% did..."

This is a great example of how marketing professionals should and could be using podcasting to help their business. This is the future of podcasting, Podcasting is going to become a marketing tool that communicates, educates and drives listeners to action. In this case the action was to download a white paper and effectively generate leads.

I have been trying to inform the business markets of this trend for the past 9 months. I discussed this very scenario in a Podcasting White Paper that was released a few months back. Read the full case study at MarketingSherpa.com

Experienced online marketing professionals that have expertise in the areas of podcast production, strategy, and visibility such as www.LeveragedPromotion.com can help your business achieve these same levels of results. Just creating a podcast in a vacuum of space is the wrong strategy. Make sure that you achieve maximum exposure for your podcasts so that they can deliver measurable marketing results.

Original Article: http://www.articlegeek.com/internet/podcasting_articles/podcasting_proves_results.htm

Podcast: Podcasting Monetization Strategies for Marketers

Podcasting Monetization Strategies for Marketers

By: Rok Hrastnik

With the growing popularity of podcasting, publishers and marketers around the world are asking themselves how to monetize this content channel.

Today we'll be taking a look at how marketers can monetize podcasting through enhanced marketing activities.

While publishers might find it relatively easy to integrate podcasting in to their business models without really "creating a revolution", the opportunities for marketers really go beyond traditional marketing tactics.

To understand the opportunity we need to understand what podcasting brings to the marketing table: the power of voice, delivered directly to our prospects, customers, employees and partners.

While text might still be the most "usable" format and the easiest to consume, voice itself has the unique feature of being able to express emotion and bring personality in to marketing communications.

For marketers, monetizing podcasting won't come through ad sales or content sales, but through opportunities to enhance their marketing communications with the power of emotion, delivered directly to their recipients.

Here are just some possibilities for you to consider:

• PR: Audio press releases, messages from company executives, expert interviews and other industry related material, all delivered directly to the media.
• Direct marketing: Sales letters and other ad creative, delivered in audio and directly to your prospects.
• Customer Relationship Management and User Support: Personal messages and greetings from company executives, persoanlized messages to key clients by key account managers, educational content and industry interviews, seminar or conference recordings, product support information and tutorials
• Promotion: Achieving additional company/brand/product exposure by providing podcasts and promoting them via podcast directories and search engines.
• E-commerce: Audio product announcements and presentations, delivered to prospects that opt-in to receive latest product information. In the case of audio products, podcasts can also carry short excerpts or previews of new editions, thus enticing prospects to order.
• Branding and Prospect Conversion: Educational content and industry interviews that help shorten the sales cycle or generate/improve company credibility and enhance its brand.
• Advertising in third-party podcasts
• And so on ...

In these examples monetization does not come through directly generated revenues, but indirectly through improved sales.

Author Bio
Find out all you need to know about RSS and how to use it to get your content delivered, win back your customers, make more sales and increase search engine rankings. Unleash the Marketing & Publishing Power of RSS, acclaimed as the best and most comprehensive guide on marketing with RSS by top RSS industry leaders, experts, developers and top marketers. http://rss.marketingstudies.net/index.html?src=sa19

Article Source: http://www.ArticleGeek.com

Original Article: http://www.articlegeek.com/internet/podcasting_articles/podcasting_monetization_strategies_for_marketers.htm